Digital Marketing

Digital marketing exploded over the past few years. Business owners want a strong online strategy, successful branding, amazing promotion and visibility on the Internet. This is exactly what digital marketing offers. A company's digital image on the Internet depends on it.

Taking into account that over 75% of people today have Internet connection and spend lots of their time on computers and portable devices, such as smartphones, both for business and for fun, the fact that this area of marketing became more demanding than the classic marketing is not surprising at all.

 Online stores, shopping, online ads, social network advertising, pay per click, … indeed, digital marketing has become a science. Let’s face it: each business today must have a digital campaign.

Digital campaign

After you create your website and write the content, you should select the platforms and make a detailed marketing strategy. This includes selecting adequate graphic and textual assets to make the brand recognizable both by your potential customers and Google (or some other preferred search engine). After you come up with the solutions, you must promote your content, measure your results and see what can be done better.

Business owners and managers tend to use direct marketing through social networks in order to reinforce their brand image. Facebook, LinkedIn, AdWords, Twitter, Instagram etc are very powerful tools. Furthermore, these are the ways one’s clients are being called for action.

Social media marketing

Marketing on social media or the so-called SMM is a type of digital marketing that is highly specialized for social networks where your potential customers spend their time. These include Facebook, LinkedIn, Twitter, Google+ and others. Goal of SMM is to create textual and visual content that encourages users to take action and it ultimately produces a change in customer behavior.

SEO – Search Engine Optimization

SEO optimization primarily aims to bring new potential customers / users to the site through various search engines (Google, Yahoo, Bing, etc.). Experts from this field are working hard to, primarily by choosing the right keyword to describe the site, bring the client's web site to the very top of the search results in their business. When this part of the work is successfully completed, experts find the most effective solutions to turn visitors to customers or buyers.

In short, SEO optimization has the primary goal of bringing as many people as possible to the site through an Internet browser, which means that some secondary goals are met before. The importance of SEO optimization is also based on the fact that as many as 97% of online experience starts on Internet browsers.

Advertising

This technique is based on combining of paid ads on social platforms and paid searches to increase visibility of the site or certain posts when it comes to the primary audience.

Advertising is not difficult to understand, but it is crucial to choose the right post / ad that will be sponsored. Furthermore, it is very important to choose the right time and the target group that needs to receive your advertisement, because this is the only way digital marketing achieves its full potential.

Pay Per Click

The advertising model called Pay Per Click (PPC) represents a relatively new marketing channel, which has been experiencing significant expansion in recent years. It is good to use PPC in the case of "branding" campaigns with limited budget. Also, if you have a more lasting campaign, focus on PPC for at least three months.

PPC is a great way of advertising if your reach is not the primary goal, in case you do not want too many conversions and if you care about getting as many visitors as possible. In case you don’t know much about PPC, a good Digital Marketing Agency in Kolkata can help you out.

What are the criteria of a digital campaign?

Any serious Digital Marketing Agency in India will agree that there are several important criteria that mark a good digital campaign. These include the following:

·         branding on all channels

·         keeping the user's attention

·         increased number of followers

·         activity and comments by users / followers

·         behavioral changes (eg shopping)

·         positive grades

·         increased site traffic

·         good position on the search engine

·         measurement of results and reporting

·         increased customer satisfaction index (CSI, customer satisfaction index)

·         return on investment (ROI).

If you own a business and still don’t run a digital campaign, you might be losing hundreds, even thousands of potential and real customers. Hire a Digital Marketing company in Kolkata to help you out.

Now is the right time to hire a Digital marketing company in India to get free consultations for digital campaigns and improve your business!